Our Journey

PARADISE SPECIALITY CABLES PRIVATE LIMITED (formerly known as Paradise Electrical Industries) was founded in 1979 by Mr. Umesh Chand Aggarwal. Since then, we have followed and improvised his ideology & principles, aiming at “Cost Effective Business Deliveries” with consistent speed & quality for supply of special and customized Wire & Cables.

We offer all types of electrical wires and cables, special wires and cables for commercial and industrial applications.

Our ability to provide a comprehensive range according to the growing requirements of our clients and making reliable business dealings with them has enabled us in establishing a distinct position in the Indian wires and cables industry. We ensure that all the products offered by us are in compliance to set industrial standards. We have the experience, range, availability and technical expertise to fulfill your requirements on priority.

Our clients have varied requirements both in terms of specifications and volumes of specialized wires & cables. We are specialized in customizing cables of any type or size. We keep entire range of Wires & Cables Ready in our Stock. To cater to your versatile requirements, our warehouses have more than 100 Million worth cables stock available at any point of time.

PARADISE SPECIALITY CABLES PRIVATE LIMITED (formerly known as Paradise Electrical Industries) is one of the largest stockist, distributor, supplier, manufacturer & exporter of Special Wires & Cables in India.

We are proud to service more than 3000 clients at present.

Ready stock of Polycab, Belden and Agilon Cables at very effective price in comparison to the market with on time delivery is our specialization. No other source can match the extensive high-mix, low-volume, value-added services.

Our talented, passionate, and smiling Team performs better every day, persistently growing with honesty and integrity while every client benefits on a consistent basis.

Abbhinav Aggarwall
MANAGING DIRECTOR

Ready stock of Polycab and Belden cables at very effective price in comparison to the market with on time delivery is our specialization. No other source can match the extensive high-mix, low-volume, value-added services.

Our talented, passionate, and smiling Team performs better every day, persistently growing with honesty and integrity while every client benefits on a consistent basis.

Abbhinav Aggarwall
MANAGING DIRECTOR

Trusted by the best

Some of the top regular customer includes ABB, Siemens, JK Cement, Coca-Cola, Hindalco, Honeywell, Schneider, Rockwell Automation, Sterling & Wilson, Voltas, Vikram Solar, L&T, Essar Steel, HCL, SAIL, BEL, HMT, WIPRO, DMRC, Indian Railways and many more.